The Curtain Goes Up on the New CM-ET Website

The Curtain Goes Up on the New CM-ET Website


Columbus McKinnon Entertainment Technology (CM-ET) announces the launch of its new website at

The goal of this major redesign was to make the visitor experience more enjoyable, as well as educational. Aside from updating the site’s look and feel, we focused on improving the navigation. We know that visitors want to find what they’re looking for easily and quickly, so building intuitive and logical navigation was paramount.

Another priority was to make the site content rich and engaging by offering valuable and educational information. For example, our Side-by-Side comparison feature is a tool that will help visitors make a better choice if they‘re looking to purchase a powered or manual hoist. Related social media feeds, training information and tradeshow updates make the overall experience more enjoyable as well as timely.

Other key features include:

An Expanded Product Offering.
For the first time, we now have all CM entertainment products on line. From the CM Lodestar electric chain hoist to CM Chain Links, visitors can see all products we market to the entertainment industry.

A New Searchable Download Library
Visitors now have access to download all available CM entertainment literature in a new searchable library. Stop hunting, and find everything you need when you search by literature type or by keyword.

New Integrated Social Media
Get up to the minute industry news, product information and training updates through our Live Twitter and Blog feeds. Stay in touch when you sign up for our eNewsletter or follow us on Twitter.

Expanded Training Information
Learn more and register for any one of our entertainment classes. Discover how other rigging professionals have benefited from CM-ET training at our Alumni Spotlight.

This website launch is part of our focused effort to support the entertainment industry through online and social media campaigns.  Please make a favorite for product and industry news.

Gary Krypel

Gary Krypel is the Marketing Communications Manager for Columbus McKinnon.

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2 Replies to “The Curtain Goes Up on the New CM-ET Website”

  1. Good morning Fernando and thank you for writing us!
    We are glad that you have subscribed to our blog. Should you have any application/customer/industry stories that you would like to share, please send them to us. We would enjoy featuring them on our blog!

    Kind regards,

  2. Hello my name is Fernando Viana and I am responsible for the Marketing of Columbus Mckinnon in Brazil, and I’m signing up in order to stay on top of news and entertainment product news.

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